Click Tracking Tags

Medialets Support -

Description: The Servo Click Tracking Tag enables click tracking for advertisements that are not served through Servo.
Campaign Reporting includes: Click Measurement
Attribution Reporting includes: Click Through Attribution

Inventory Partner Implementation Notes:

  • When copying and pasting Servo ad tags provided in an Excel document, please copy and paste the tag from within the cell. Copying and pasting the whole cell will result in double quotation marks, which will cause errors.

    Example: 1x1 CLICK TRACKING TAG

ex & site fields: These two fields are optional. This is where you can add your Inventory Partner exchange tracking macro and/or your Inventory Partner site tracking macro.
osdevid & osoptout fields: These two fields are where you add your Device ID (IDFA/AAID/GAID) and OptOut macros. If your device ID macro will not populate a device ID when a user opts out of being tracked, your opt out macro isn't necessary.
pubimpid: This is where you may add your Inventory Partner impression ID macro.
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