Description: The Servo HTML Impression Tracking Tag enables tracking for advertisements that are not served through Servo. Each tag is comprised of an image source (<img src=) and is used to to track impressions for advertisements that are not served through Servo.
Campaign Reports include: Impressions
Inventory Partner Implementation Notes:
- When copying and pasting Servo ad tags provided in an Excel document, please copy and paste the tag from within the cell. Copying and pasting the whole cell will result in double quotation marks, which will cause errors.
- It is common practice to extract the <img src= URL (in double quotes in the example below) from the code block and paste this directly into the first party ad server. This is an acceptable practice and will not affect Servo’s ability to properly track impressions.
EXAMPLE: HTML 1x1 IMPRESSION TRACKING TAG