Campaign Reports include: Impressions, Clicks
Attribution Reporting Includes: View through, Click through
Inventory Partner Implementation Notes:
- When copying and pasting Servo ad tags provided in an Excel document, please copy and paste the tag from within the cell. Copying and pasting the whole cell will result in double quotation marks, which will cause errors.
Each tag should be implemented in its entirety, from <div> to </div>. Only scheduling portions of the Servo ad tag will result in potential loss of functionality and reporting discrepancies.
- JS tags will be generated as secure-only or as environment aware, where they will serve as secure when implemented into secure environments. Protocols within the tag should not be adjusted.
- The “Click URL” should be copied in its entirety and implemented as the click through URL in your 1st party ad server.
*Do not overwrite double quotes of the editable fields