Servo is used to deliver mobile marketing campaigns in the following way. Creative Developers are generally responsible for Step #3.
Step 1 - Create Campaign
Ad AdOps, Media, or Account team member creates a Servo campaign.
Step 2 - Create Placements
An Ad Ops or Media team member creates placements within the Servo campaign. Each placement represents sold inventory from a pre-certified Inventory Partner property (app or website).
Step 3 - Develop & Upload Creatives
Creative developers build and upload creatives as required by the media plan.
Step 4 - Create Advertisements
Servo advertisements define how the creatives will be served to placements. Ad Ops teams tie one or more Servo creatives to Servo placements, thereby creating Servo advertisements.
Step 5 - Distribute Tags