HTML Static Creative Tags

Medialets Support -

Description: The Servo HTML Static Creative Tag displays a static image, with the option to redirect to a landing page upon a click action.

Campaign Reports include: Impressions, Clicks

Inventory Partner Implementation Notes:

  • When copying and pasting Servo ad tags provided in an Excel document, please copy and paste the tag from within the cell. Copying and pasting the whole cell will result in double quotation marks, which will cause errors.
  • Each tag should be implemented in its entirety. Only scheduling portions of the Servo ad tag will result in potential loss of functionality and reporting discrepancies.
  • RANDOM should be replaced with your cachebuster macro (a unique value which must match across impression and click.)


impunique: All RANDOM instances must be replaced with your cachebuster macro. For Servo to properly track impressions and clicks, the value of RANDOM must be the same across impression and click. Failure to use matching values across each component of the tag will result in reporting discrepancies. A truly unique string is strongly preferred. (Timestamp based values are not supported.) If this value will not match, a separate impression and click tracker must be issued.
ex & site fields: These two fields are optional. This is where you can add your inventory partner exchange tracking macro and/or your inventory partner site tracking macro.
osdevid & osoptout fields: These two fields are where you add your Device ID (IDFA/AAID/GAID) and OptOut macros. If your device ID macro will not populate a device ID when a user opts out of being tracked, your opt out macro isn't necessary.
pubimpid: This is where you add your Inventory Partner impression ID macro.
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