Description: The Servo HTML Impression + Click Tracking Tag enables tracking for advertisements that are not served through Servo. Each tracking tag is comprised of an anchor tag (<a href=) element to track clicks and an image source (<img src=) to track impressions. It is common practice for a 1st party ad server to require each component be tracked separately. This is acceptable, but the RANDOM value must match across the impression and click.
Campaign Reports include: Impressions, Clicks
Inventory Partner Implementation Notes:
- When copying and pasting Servo ad tags provided in an Excel document, please copy and paste the tag from within the cell. Copying and pasting the whole cell will result in double quotation marks, which will cause errors.
- It is common practice to extract the <img src= URL (in double quotes in the example below) from the code block and paste this directly into the first party ad server. This is an acceptable practice and will not affect Servo’s ability to properly track impressions.
- The Servo click URL should be copied, in its entirety, and then implemented as the click through URL in your 1st party ad server.
EXAMPLE: HTML IMPRESSION + CLICK TRACKING TAG