The Servo Rich Media API serves two primary purposes:
- Core Functionality: The API helps assure that HTML5 rich media creatives delivered by Servo display & function properly in Inventory Partner environments.
- Campaign Reporting: The API helps assure that rich media events (clicks, expands, engagements, other data, etc.) are reflected properly in Servo campaign reporting.
HTML5 Developers can reference documentation on Using the Servo Rich Media API.
From the creative developer's point of view, the environments where mobile ads are served are exceptionally fragmented. As mobile media plans inevitably grow, and the use of Exchanges, DSPs, and other dynamic inventory sources increases, the amount of fragmentation represented by a single mobile media plan might cause HTML5 Creative developers to run for the hills!
The API Helps Eliminate Fragmentation
The Servo Rich Media API helps to eliminate Inventory Partner fragmentation by providing an interface to Servo's Creative Platform. Key functionalities used by the vast majority of HTML5 creatives — including click-through, expansion, dismiss, and reporting custom events — will benefit from the Creative Platform's power.
The Underlying Creative Platform is Updated Constantly
Behind the scenes, Engineers at Medialets are constantly maintaining and extending the underlying Servo Creative Platform — the Platform that the Rich Media API makes use of. The benefit for HTML5 creatives using The API is automatic compatibility with the ever-growing list of enhancements that are incorporated into the Creative Platform.
Campaign reporting is usually the most important artifact of any digital marketing campaign. Campaign Reporting is used to determine whether a campaign was successful or not. It is therefore exceptionally important for creative developers to master the Servo Rich Media API's reporting methods for custom events.